Wine trade show for retailers

Join the community of retail and hospitality leaders at the Hong Kong Convention and Exhibition Centre to secure your place in the Asian wine market.

Wine trade show for retailers in Asia: curating for a fragmented market

• Source exclusive products and elevate your beverage selection at Vinexpo Asia 2026, your central business hub in the Asia-Pacific region. Take advantage of this strategic gathering in Hong Kong to gain immediate entry into both Greater China and high-growth Southeast Asian markets.


• Align your shelves and menus with local consumer preferences by securing direct connections with reliable international producers. This professional platform delivers the market intelligence and procurement efficiency you need to optimize your distribution across diverse territories.


Build long-term commercial partnerships and discover high-quality wines tailored to your specific clientele.

View of Hong Kong skyline and Victoria Harbour under clear skies

Key figures of the last edition in Hong Kong

76
represented countries
14,273
trade participants
4,241
meetings scheduled
30
conferences & masterclasses

Optimise your sourcing efficiency in Hong Kong

As an independent wine shop owner, streamline your procurement process and manage your inventory diversity with maximum efficiency. Vinexpo Asia 2026 centralises an extensive international supply within the Hong Kong Convention and Exhibition Centre for rapid product evaluation. Take advantage of this professional environment to compare multiple international wine producers simultaneously, eliminating the logistical burden and expense of individual travel to multiple wine regions.
Retailers use this platform to assess quality and price positioning through direct interaction with estates. You can verify technical specifications and production capacities face-to-face. This direct access removes layers of uncertainty and helps you build a robust selection that responds to the specific tastes of your local clientele. The ability to taste and negotiate in one location ensures that your sourcing strategy remains both time-efficient and commercially viable.View the practical information
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Elevate your HoReCa wine lists with actionable insights

  • Enhance your beverage selection and satisfy the modern Asian diner by staying ahead of rapid shifts in consumer taste.
  • Avoid generic offerings that fail to engage your clientele. Vinexpo Asia 2026 empowers you to identify unique international discoveries that elevate your restaurant programmes and help your establishment stand out in a saturated industry.
  • Discover premium varieties to differentiate your menus, increase profitability, and secure a clear competitive advantage in the market.
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Decode Asian consumer trends: premiumisation and beyond

  • The move toward premiumisation remains a dominant force across key Asian markets. Consumers in Hong Kong, Greater Bay Area, Japan, Singapore, and South Korea seek quality over volume.
  • Retail buyers and restaurant managers at Vinexpo Asia 2026 access the data and trends that influence these purchasing decisions.
  • We help the hospitality sector determine which premium segments resonate with a specific clientele.

Optimise your local portfolio and operational accuracy

Profitable market operations require continuous technical updates and strict administrative accuracy.


Vinexpo Asia provides a structured business environment to secure this vital commercial data. Use our business matching platform to review international supply certifications and align your shipping schedules with upcoming freight regulations.


You leave the trade show with an immediate sourcing roadmap to upgrade your local distribution network.

View of Hong Kong skyline and Victoria Harbour under clear skies

Benchmark regional logistics and regulatory costs

Import costs, customs procedures, and regional port handling fees fluctuate across neighbouring Asian nations. Access absolute clarity on these shifting financial variables to protect your domestic wholesale margins.


Our dedicated masterclasses provide instant updates on regional free trade agreements and international production standards. Gather this strategic intelligence directly to eliminate customs delays and streamline your supply chain for superior cost efficiency.

View of Hong Kong skyline and Victoria Harbour under clear skies

Select global wines aligned with local palate demands

Commercial distribution success requires a precise understanding of how international wines complement your domestic culinary heritage. Acquire the data necessary to provide expert portfolio guidance to your retail, supermarket, and hospitality clients.


Attend specialised tasting workshops that detail how specific global grape varietals match your target market’s traditional food pairings and premium taste preferences. Use this accurate consumer intelligence to curate a highly profitable portfolio that satisfies your local territory.

View of Hong Kong skyline and Victoria Harbour under clear skies
Portfolio diversification: sourcing beyond traditional boundaries
Standing out in a competitive market requires unique inventory. Vinexpo Asia highlights producers that offer a point of difference for your collection. As an importer, you seek out niche varieties and organic certifications to capture new audience segments within the region. International producers from diverse New World regions offer high value for the evolving Asian palate. These brands often provide modern marketing support tailored for digital sales channels. You also find exclusive European labels that lack representation in your specific territory. Securing these rights provides a significant advantage over other distributors. Access the latest market insights and regulatory updates by exploring our schedule of expert-led discussions.

Strategic synergy: accessing the Vinexpo ecosystem

The modern trade professional seeks a complete view of the industry. While Vinexpo Asia focuses on the wine sector, the venue integrates specialised zones for other categories.

This structure ensures clarity and professional focus for every visitor.

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Be Spirits Hong Kong

Access the complete international drinks landscape at Be Spirits Hong Kong, the dedicated area gathering the global beverage and mixology community under one roof. Expand your portfolio by exploring a comprehensive multi-category showcase that features premium spirits, trending sake, craft beers, and ciders alongside immersive bar activations. You secure the exact category intelligence and producer networks necessary to capture high-margin on-trade and retail opportunities in your domestic market.
Explore Be Spirits Hong Kong
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Be No Hong Kong

Demand for alcohol-free products finds its place at Be No Hong Kong.


This specialised hub showcases innovation in the non-alcoholic sector. Importers access unique products that meet health and lifestyle trends of Asian consumers.

Explore Be No Hong Kong

What visitors say about us

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Sabrina Tumino

Asia Marketing Director at Seña-Badet Clément (France)
"A Vertical Masterclass at Vinexpo Asia is a unique opportunity to reach wine & spirits professionals in the region, as well as provide them with in-depth knowledge about our vintages and terroir."
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Patrick Schmidt

Editor-In-Chief of The Drinks Business-Badet Clément (France)
"Vinexpo Asia has always been an excellent platform for doing business in the Far East."
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Edmund Tsai

Magnum Spirits & Wine Pte Ltd  (Singapour)
"As regular visitors at Vinexposium trade fairs we are looking forward to the new edition. For sure we will not miss this event!"
Live the experience of Vinexpo Asia
 

Explore Vinexposium’s international wine and spirits exhibitions

Discover a global and regional network of events dedicated to wines and spirits with Vinexposium.

Meet producers from around the world across the Paris, Americas and Amsterdam, and gain insight into the key dynamics of each market.

Explore industry trends through complementary events held at the heart of major trading hubs

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Wine Paris

15–17 February 2027 in Paris

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Miami | 2027

Where buyers and wine producers meet in the Americas

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World Bulk Wine Exhibition

30 November–01 December 2026 in Amsterdam

Revealing the full potential of bulk wine & spirits

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