Why exhibit - Vinexpo Asia

Why exhibit at Vinexpo Asia

During the major business event for the industry in the Asia-Pacific region, you get to meet key wine and spirits distribution stakeholders and maximise your attendance through a wide range of options.

The regional business event for wine professionals seeking growth in Asia

Vinexpo Asia is your most strategic access point to the Asian wine market. Whether you are seeking to secure distribution, grow exports, or strengthen brand recognition, Vinexpo Asia brings you face-to-face with the region’s most mature and active trade buyers.

Held alternately in Singapore and Hong Kong, each edition connects you with distinct buyer networks across Asia, maximising your return on investment and deepening your market reach year after year.

Large crowd of wine professionals and visitors at Vinexpo Asia exhibition area

Find your reason to exhibit

See how Vinexpo Asia supports your business

Interprofessionals

Interprofessional organizations use Vinexpo Asia to promote their national wine industry and support export development for their producers.

I represent an Interprofessional organisation

Large wine producers

Large producers managing international distribution use Vinexpo Asia to assess how their portfolios fit evolving demand across the region.

I am a large wine producer

Small wine producers

Small wine producers seek reliable distribution partners in the United States. Vinexpo Asia connects you with importers and distributors who expand their portfolio and source new wines.

I am a small wine producer

Consumption is evolving: meet Be Spirits Hong Kong and The Other Sip Hong Kong

Be Spirits 2026 promotional image highlighting spirits, beer and cider

Be Spirits Hong Kong

You can also present spirits, beer, cider, mixology, sake at Be Spirits Hong Kong, included in the Vinexpo Asia experience.

Explore Be Spirits Hong Kong

Be No promotional image featuring colorful alcohol-free beverages on a pastel background

The Other Sip Hong Kong

You can also present alcohol-free wines, spirits, beers, and RTDs at The Other Sip Hong Kong, included in the Vinexpo Asia experience.

Explore The Other Sip Hong Kong

Key figures from the last edition in Hong Kong

represented countries

14,273

trade participants

4,241

meetings scheduled

conferences & masterclasses

5 good reasons to exhibit at Vinexpo Asia

Reach Asia’s most dynamic buyers

Hong Kong is the gateway to Mainland China and the Greater Bay Area (GBA), where wine consumption is growing and evolving fast. From first-tier cities to emerging inland markets, Vinexpo Asia helps you meet buyers navigating China’s diverse trade landscape.

Capture China’s new market momentum

The Chinese wine market is back, led by consumers who seek drinkable, story-driven wines. Demand is shifting from prestige gifting to everyday enjoyment — and Vinexpo Asia is where importers and distributors source wines for this new reality.

Grow beyond China

Buyers from Southeast Asia, Japan, Korea, Taiwan, and Australia attend Vinexpo Asia to refresh their portfolios and discover new wines. The show’s alternating format ensures you meet a broader mix of buyers, year after year.

Build visibility and trust

Brand recognition is the #1 purchase driver across much of Asia. Vinexpo Asia helps you stand out with buyers who value identity, provenance, and story — whether you are a small producer or an established brand.

Support for every producer

From curated business meetings to visibility tools and market insights, Vinexpo Asia supports your business goals: • Hosted Buyers Programme and Business Meeting Platform • Lead reports and performance tracking • PR and social media exposure • Exhibitor onboarding and toolkits

Discover new products and suppliers

To share the latest info on their business and products, and educate produce buyers on trends

They exhibited in 2026

BTT Winery - Lonco Wines

Chile

CHAMPAGNE CARBON

France

CHAMPAGNE GH MARTEL & CIE

France

CVR TEJO - TEJO WINES

Portugal

DBGitalia (J272)

Italy

Edmond de Rothschild

France

Edoardo Miroglio Wine Cellar

Bulgaria

LES GRANDS CHAIS DE FRANCE

France

Nath. Johnston & Fils

France

RAÍCES IBÉRICAS

Spain

Tommasi Family Estates

Italy

VICENTE GANDIA

Spain

VIGNOBLES & SIGNATURES

France

Wine Australia

Australia

View all exhibitors

What the exhibitors are saying about us

Edwin Wang

Head of Innovation Division (Hong Kong)

"Luzhou Laojiao Group SC Global Wine Co., Ltd. is pleased to participate in this year's Vinexpo Asia. As the most important wine and spirits exhibition in the Asia-Pacific region, the return of Vinexpo has brought new vitality to the Asia-Pacific wine market, especially in China. At the same time, SC Global Wine hopes to find more partners through Vinexpo to achieve win-win outcomes and foster communal integration."

Martha Perry

Export Manager (Spain)

"It is very valuable to participate in Vinexpo Asia because we work in a business where not only the face-to-face contact, but also presenting our wines and having an opportunity for potential clients to try them is an absolute must."