Why exhibit ? - Vinexpo Asia

Why exhibit at Vinexpo Asia

During the major business event for the industry in the Asia-Pacific region, you get to meet key wine and spirits distribution stakeholders and maximise your attendance through a wide range of options.

The regional business event for wine professionals seeking growth in Asia

Vinexpo Asia is your most strategic access point to the Asian wine market. Whether you are seeking to secure distribution, grow exports, or strengthen brand recognition, Vinexpo Asia brings you face-to-face with the region’s most mature and active trade buyers.

Held alternately in Singapore and Hong Kong, each edition connects you with distinct buyer networks across Asia, maximising your return on investment and deepening your market reach year after year.

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Large crowd of wine professionals and visitors at Vinexpo Asia exhibition area

Consumption is evolving: meet Be Spirits Hong Kong and Be No Hong Kong

Be Spirits 2026 promotional image highlighting spirits, beer and cider

Be Spirits Hong Kong

You can also present spirits, beer, cider, mixology, sake at Be Spirits, included in the Vinexpo Asia experience.

Discover Be Spirits

Be No promotional image featuring colorful alcohol-free beverages on a pastel background

Be No Hong Kong

You can also present alcohol-free wines, spirits, beers, and RTDs at Be No, included in the Vinexpo Asia experience.

Discover Be No

2025 Key figures (Singapore edition)

represented countries

8,998

trade participants

4,253

meetings scheduled

conferences & masterclasses

5 good reasons to exhibit at Vinexpo Asia

Reach Asia’s most dynamic buyers

Hong Kong is the gateway to Mainland China and the Greater Bay Area (GBA), where wine consumption is growing and evolving fast. From first-tier cities to emerging inland markets, Vinexpo Asia helps you meet buyers navigating China’s diverse trade landscape.

Capture China’s new market momentum

The Chinese wine market is back, led by consumers who seek drinkable, story-driven wines. Demand is shifting from prestige gifting to everyday enjoyment — and Vinexpo Asia is where importers and distributors source wines for this new reality.

Grow beyond China

Buyers from Southeast Asia, Japan, Korea, Taiwan, and Australia attend Vinexpo Asia to refresh their portfolios and discover new wines. The show’s alternating format ensures you meet a broader mix of buyers, year after year.

Build visibility and trust

Brand recognition is the #1 purchase driver across much of Asia. Vinexpo Asia helps you stand out with buyers who value identity, provenance, and story — whether you are a small producer or an established brand.

Support for every producer

From curated business meetings to visibility tools and market insights, Vinexpo Asia supports your business goals: • Hosted Buyers Programme and Business Meeting Platform • Lead reports and performance tracking • PR and social media exposure • Exhibitor onboarding and toolkits

Discover new products and suppliers

To share the latest info on their business and products, and educate produce buyers on trends

They exhibited in 2025

Australia

France

Singapore

France

China

France

Spain

France

South Africa

Misty Cove Wine Group

New Zealand

PICCINI 1882

Italy

PIEMONTE LAND OF WINE

Italy

PLAIMONT

France

TWINS

France

VAN LOVEREN FAMILY WINES

South Africa

VSPT Wine Group

Chile

All 2025 exhibitors

What the exhibitors are saying about us

Edwin Wang

Head of Innovation Division (Hong Kong)

"Luzhou Laojiao Group SC Global Wine Co., Ltd. is pleased to participate in this year's Vinexpo Asia. As the most important wine and spirits exhibition in the Asia-Pacific region, the return of Vinexpo has brought new vitality to the Asia-Pacific wine market, especially in China. At the same time, SC Global Wine hopes to find more partners through Vinexpo to achieve win-win outcomes and foster communal integration."

Martha Perry

Export Manager (Spain)

"It is very valuable to participate in Vinexpo Asia because we work in a business where not only the face-to-face contact, but also presenting our wines and having an opportunity for potential clients to try them is an absolute must."

Chris James

Sales Manager (France)

"The great thing about Vinexpo, particularly in Hong Kong, is the number of new contacts that we make and the possibility of doing new business."