Global wine pavilion trade show in Asia:

why exhibit at Vinexpo Asia 2026

Vinexpo Asia stands as the strategic business core of the Asia-Pacific wine industry. It acts as the essential "navigator of complexity" for international brands. This three-day event at the HKCEC provides a structured framework for international trade success in a region with fragmented growth.

We connect your wine pavilion with a curated network of importers, distributors, and serious decision-makers to drive sustainable expansion across Greater China.

Join the only platform that decodes real-time market challenges and converts high-level networking into proven ROI.

Key figures from the last edition in Hong Kong (2024)

60
represented countries
8,998
trade participants
4,253
meetings scheduled
30
conferences & masterclasses

The premier wine trade hub at the exhibition centre HKCEC

Vinexpo Asia returns to the HKCEC as the definitive international trade gateway for the Asia-Pacific. This event serves as a strategic focal point for every strand of the wine industry and acts as an ally to develop your members' sales reach. When you select Hong Kong, you position your wine pavilion at the centre of a region with deeply influential trade structures.


The three-day exhibition provides a focused environment to facilitate business discussions and knowledge exchange. It gives your pavilion direct access to a qualified network of importers and distributors across Greater China, Japan, South Korea, Singapore, and Southeast Asia.


This platform enables wine producers to move beyond visibility and secure long-term partnerships in markets where demand fluctuates and opportunities are highly targeted. When you place your country or region within a curated trade environment, you ensure your producers engage directly with buyers who source products across the Asia-Pacific.

Large crowd of wine professionals and visitors at Vinexpo Asia exhibition area

Driving business growth across the Asia Pacific wine market

Vinexpo Asia provides a robust business framework that enables national pavilions to secure distribution across a fragmented region. This edition at the HKCEC leverages the annual alternation with Singapore to provide your members with a fresh buyer pool every year. We offer a business-first platform that facilitates pre-scheduled business meetings between producers and verified buyers to ensure tangible commercial outcomes.


Vinexpo Asia serves as the strategic gateway for national pavilions to establish authority within the complex Asia-Pacific region. This platform provides the structural leadership to navigate diverse distribution channels. Our market insights empower regional bodies to identify real demand in mature hubs like Singapore and South Korea. We also highlight expansion opportunities in Thailand and Vietnam. Through thousands of verified business meetings, we ensure your members secure long-term partnerships. This approach converts regional visibility into measurable commercial success.


Our specific solutions help regional bodies maximise booth traffic and reinforce their country-of-origin brand. You can host exclusive masterclasses or secure premium placement on our digital platforms to drive qualified inquiries for your members. These investments convert standard presence into a powerful commercial campaign across the Asia-Pacific.


Large crowd of wine professionals and visitors at Vinexpo Asia exhibition area

A unified wine fair format aligned with shifting consumption trends

Vinexpo Asia maintains a category-defining ecosystem where your wine pavilion attracts high-intent business leads through a professional environment for maximum commercial impact. This event serves as a strategic hub for producers to connect with buyers who search for specific origins and price points within a dedicated wine framework.


To maintain this high level of specialisation, we redirect spirits and mixology interests to the dedicated Be Spirits Hong Kong platform. All alcohol-free innovations remain within the specialised Be No Hong Kong ecosystem. This structural segmentation ensures that national pavilions operate within a focused trade environment that prioritises the global wine trade and supports efficient deals for every member.

Maximising ROI for your wine pavilion at Vinexpo Asia 2026

Vinexpo Asia prioritises high-impact business outcomes. We act as the industry's ally to develop global sales reach. We move beyond simple visibility to provide a strategic hub where wine producers connect, negotiate, and grow their footprint across international markets. Our approach ensures that every participant has direct access to a qualified network of decision-makers to optimise your collective investment.


We facilitate successful business meetings between producers and buyers to ensure your three-day window at the HKCEC delivers tangible results. Our highly curated matchmaking service empowers interprofessionals to secure appointments with core importers and distributors before the doors open. Through a focus on business-first interactions and targeted industry access, we help your wine pavilion transform high-level network connections into a powerful engine for distribution and long-term partnerships.

Large crowd of wine professionals and visitors at Vinexpo Asia exhibition area

What the exhibitors are saying about us

User avatar

Edwin Wang

Head of Innovation Division (Hong Kong)
"Luzhou Laojiao Group SC Global Wine Co., Ltd. is pleased to participate in this year's Vinexpo Asia. As the most important wine and spirits exhibition in the Asia-Pacific region, the return of Vinexpo has brought new vitality to the Asia-Pacific wine market, especially in China. At the same time, SC Global Wine hopes to find more partners through Vinexpo to achieve win-win outcomes and foster communal integration."
User avatar

Martha Perry

Export Manager (Spain)
"It is very valuable to participate in Vinexpo Asia because we work in a business where not only the face-to-face contact, but also presenting our wines and having an opportunity for potential clients to try them is an absolute must."
User avatar

Chris James

Sales Manager (France)
"The great thing about Vinexpo, particularly in Hong Kong, is the number of new contacts that we make and the possibility of doing new business."

FAQs for International Trade Exhibitors

Everything you need to know about the product and billing.

Can our pavilion members track their leads digitally during the event?

How does the business-matching service secure results for our pavilion?
Can we host exclusive events to promote our region's thought leadership?

Success at the HKCEC requires thorough preparation and a clear understanding of our digital ecosystem. We provide a dedicated resource hub with practical tutorials and essential information to help your members master our platforms before the event starts. These guides ensure that every producer streamlines their logistics and refines their commercial approach for maximum efficiency. You can access these step-by-step tools to prepare your team for a high-performance experience in the Asia-Pacific market.

Grow your business with Vinexposium international wine and spirits trade shows

Leverage the Vinexposium portfolio of international wine and spirits trade shows to support your growth strategy.

Access high-potential markets, in Paris, Americas, Amsterdam.

Meet qualified buyers, and expand your distribution through complementary events designed for strong business impact.

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