Be Spirits Hong Kong
Spirits • Sake • Beer • Cider • Mixology

26–28 May 2026

Attend Be Spirits Hong Kong 2026

A dedicated event for spirits, beer, cider, sake, mixology and innovation in one of the world’s fastest-evolving markets.

With Hong Kong’s trusted trade environment, zero import duties, and direct ties to Greater China and North Asia, Be Spirits Hong Kong helps brands accelerate commercial opportunities where demand is growing fastest.

Be Spirits promotional image with various spirits bottles and event dates

Exhibit at Be Spirits Hong Kong 2026

Be Spirits Hong Kong is the most strategic meeting point for premium spirits brands and Asia’s most influential buyers.

Fast track into Greater China

Premium spirits play a key role in China’s gifting and prestige markets, especially in the Greater Bay Area. Demand is strong for high-quality, story-driven brands across categories, from grape-based spirits to whisky, gin, and more. Be Spirits puts you in front of the buyers shaping this dynamic segment.

Build brand relevance

Imported spirits may be niche in volume, but brand equity drives value. Buyers at Be Spirits are looking for brands with a story, identity, and clear positioning.

Efficient secure entry-point

Hong Kong offers an unmatched business environment: • Zero import duties • World-class logistics • Secure and geopolitically stable. Be Spirits Hong Kong helps you seize this advantage, efficiently and with impact.

Or come as a visitor

Be Spirits Hong Kong at Vinexpo connects you with a curated selection of premium spirits brands ready to grow across Asia.

Discover a curated selection

Explore a wide range of premium and craft spirits from across the world. Whether you are refreshing your portfolio or searching for standout products, Be Spirits Hong Kong brings together producers ready to support your market needs.

Gain market insights

Taste and compare new releases and established brands. Understand evolving category trends and consumer preferences in Greater China and North Asia — with a focus on gifting, retail, and premium on-trade.

Build direct relationships

Meet producers and brand owners in person. Be Spirits Hong Kong is designed to foster direct connections that help you source more efficiently, negotiate confidently, and develop long-term partnerships.

They exhibit in 2026