Wine trade show for retailers

Join the community of retail and hospitality leaders at the Hong Kong Convention and Exhibition Centre to secure your place in the Asian wine market.

Wine trade show for retailers in Asia: curating for a fragmented market

• Source exclusive products and elevate your beverage selection at Vinexpo Asia 2026, your central business hub in the Asia-Pacific region. Take advantage of this strategic gathering in Hong Kong to gain immediate entry into both Greater China and high-growth Southeast Asian markets.

• Align your shelves and menus with local consumer preferences by securing direct connections with reliable international producers. This professional platform delivers the market intelligence and procurement efficiency you need to optimize your distribution across diverse territories.

• Build long-term commercial partnerships and discover high-quality wines tailored to your specific clientele.

View of Hong Kong skyline and Victoria Harbour under clear skies

Key figures of the last edition in Hong Kong

represented countries

14,273

trade participants

4,241

meetings scheduled

conferences & masterclasses

Optimise your sourcing efficiency in Hong Kong

As an independent wine shop owner, streamline your procurement process and manage your inventory diversity with maximum efficiency. Vinexpo Asia 2026 centralises an extensive international supply within the Hong Kong Convention and Exhibition Centre for rapid product evaluation. Take advantage of this professional environment to compare multiple international wine producers simultaneously, eliminating the logistical burden and expense of individual travel to multiple wine regions.

Retailers use this platform to assess quality and price positioning through direct interaction with estates. You can verify technical specifications and production capacities face-to-face. This direct access removes layers of uncertainty and helps you build a robust selection that responds to the specific tastes of your local clientele. The ability to taste and negotiate in one location ensures that your sourcing strategy remains both time-efficient and commercially viable.View the practical information

Elevate your HoReCa wine lists with actionable insights

Enhance your beverage selection and satisfy the modern Asian diner by staying ahead of rapid shifts in consumer taste.
Avoid generic offerings that fail to engage your clientele. Vinexpo Asia 2026 empowers you to identify unique international discoveries that elevate your restaurant programmes and help your establishment stand out in a saturated industry.
Discover premium varieties to differentiate your menus, increase profitability, and secure a clear competitive advantage in the market.

Decode Asian consumer trends: premiumisation and beyond

The move toward premiumisation remains a dominant force across key Asian markets. Consumers in Hong Kong, Greater Bay Area, Japan, Singapore, and South Korea seek quality over volume.
Retail buyers and restaurant managers at Vinexpo Asia 2026 access the data and trends that influence these purchasing decisions.
We help the hospitality sector determine which premium segments resonate with a specific clientele.

Review the latest releases and secure inventory for your retail shelves through our dedicated online catalogue

VILLA JOLANDA GOLD

SANTERO 958

hughes & hughes pinot gris 2025

Mewstone, hughes&hughes

Irancy

DOMAINE CÉLINE ET FRÉDÉRIC GUEGUEN

KVINT XXO 20 years IN GIFT BOX

KVINT

958 SANTERO BLACK MILLESIMATO EXTRADRY

SANTERO 958

Oenotria Land Syrah & Agiorgitiko BIO

ESTATES COSTA LAZARIDI

Champagne DUNTZE "Assemblage Réserve" Premier Cru EXTRA-BRUT

SO TERROIRS

Château Ollieux Romanis | Atal Sia

Artisans Partisans

Valpolicella Superiore Ripasso DOC 2022

Famiglia Furia

689 Pinot Noir

689 Cellars

Abbazia Zoe Moscato d'Asti docg 5,5% vol

ABBAZIA CASA VINICOLA

SQUINSI

Famiglia Furia

Paul Varenne - Bourgogne Chardonnay

WISE BUNCH

TOURAINE GAMAY DOMAINE JOEL DELAUNAY

SO TERROIRS

Discover all products from the exhibitors

Optimise your local portfolio and operational accuracy

Profitable market operations require continuous technical updates and strict administrative accuracy.

Vinexpo Asia provides a structured business environment to secure this vital commercial data. Use our business matching platform to review international supply certifications and align your shipping schedules with upcoming freight regulations.

You leave the trade show with an immediate sourcing roadmap to upgrade your local distribution network.

Benchmark regional logistics and regulatory costs

Import costs, customs procedures, and regional port handling fees fluctuate across neighbouring Asian nations. Access absolute clarity on these shifting financial variables to protect your domestic wholesale margins.

Our dedicated masterclasses provide instant updates on regional free trade agreements and international production standards. Gather this strategic intelligence directly to eliminate customs delays and streamline your supply chain for superior cost efficiency.

Select global wines aligned with local palate demands

Commercial distribution success requires a precise understanding of how international wines complement your domestic culinary heritage. Acquire the data necessary to provide expert portfolio guidance to your retail, supermarket, and hospitality clients.

Attend specialised tasting workshops that detail how specific global grape varietals match your target market’s traditional food pairings and premium taste preferences. Use this accurate consumer intelligence to curate a highly profitable portfolio that satisfies your local territory.

Access the Academy sessions

Portfolio diversification: sourcing beyond traditional boundaries

Standing out in a competitive market requires unique inventory. Vinexpo Asia highlights producers that offer a point of difference for your collection. As an importer, you seek out niche varieties and organic certifications to capture new audience segments within the region. International producers from diverse New World regions offer high value for the evolving Asian palate. These brands often provide modern marketing support tailored for digital sales channels. You also find exclusive European labels that lack representation in your specific territory. Securing these rights provides a significant advantage over other distributors. Access the latest market insights and regulatory updates by exploring our schedule of expert-led discussions.

Exhibiting in 2026

BTT Winery - Lonco Wines

Chile

CHAMPAGNE CARBON

France

CHAMPAGNE GH MARTEL & CIE

France

CVR TEJO - TEJO WINES

Portugal

DBGitalia (J272)

Italy

Edmond de Rothschild

France

Edoardo Freddi International

Italy

LES GRANDS CHAIS DE FRANCE

France

Nath. Johnston & Fils

France

RAÍCES IBÉRICAS

Spain

Tommasi Family Estates

Italy

VICENTE GANDIA

Spain

VIGNOBLES & SIGNATURES

France

Wine Australia

Australia

View all 2026 exhibitors

Strategic synergy: accessing the Vinexpo ecosystem

The modern trade professional seeks a complete view of the industry. While Vinexpo Asia focuses on the wine sector, the venue integrates specialised zones for other categories.

This structure ensures clarity and professional focus for every visitor.

Be Spirits Hong Kong

Access the complete international drinks landscape at Be Spirits Hong Kong, the dedicated area gathering the global beverage and mixology community under one roof. Expand your portfolio by exploring a comprehensive multi-category showcase that features premium spirits, trending sake, craft beers, and ciders alongside immersive bar activations. You secure the exact category intelligence and producer networks necessary to capture high-margin on-trade and retail opportunities in your domestic market.

Explore Be Spirits Hong Kong

Be No Hong Kong

Demand for alcohol-free products finds its place at Be No Hong Kong.

This specialised hub showcases innovation in the non-alcoholic sector. Importers access unique products that meet health and lifestyle trends of Asian consumers.

Explore Be No Hong Kong

What visitors say about us

Sabrina Tumino

Asia Marketing Director at Seña-Badet Clément (France)

"A Vertical Masterclass at Vinexpo Asia is a unique opportunity to reach wine & spirits professionals in the region, as well as provide them with in-depth knowledge about our vintages and terroir."

Patrick Schmidt

Editor-In-Chief of The Drinks Business-Badet Clément (France)

"Vinexpo Asia has always been an excellent platform for doing business in the Far East."

Edmund Tsai

Magnum Spirits & Wine Pte Ltd (Singapour)

"As regular visitors at Vinexposium trade fairs we are looking forward to the new edition. For sure we will not miss this event!"

Live the experience of Vinexpo Asia

See all the videos

Explore Vinexposium’s international wine and spirits exhibitions

Discover a global and regional network of events dedicated to wines and spirits with Vinexposium.

Meet producers from around the world across the Paris, Americas and Amsterdam, and gain insight into the key dynamics of each market.

Explore industry trends through complementary events held at the heart of major trading hubs

Wine Paris

15–17 February 2027 in Paris

The must-attend wine trade show in Paris

Explore Wine Paris

Vinexpo Americas

Miami | 2027

Where buyers and wine producers meet in the Americas

Explore Vinexpo Americas

World Bulk Wine Exhibition

30 November–01 December 2026 in Amsterdam

Revealing the full potential of bulk wine & spirits

Explore World Bulk Wine Exhibition

Discover all our events