Meet Elite Wine Importers and Senior Decision-Makers

Meet Wine Importers in Asia:
Your Centralised Hub for Large-Scale Trade

Vinexpo Asia 2026 serves as the strategic hub for large wine producers to reinforce prestige. Global industry leaders use this platform to secure top-tier distribution across influential markets. This event decodes regional complexity into actionable business. Alternating between Singapore and Hong Kong each year, the event takes place from 26 to 28 May 2026 at the Hong Kong Convention and Exhibition Centre (HKCEC). Vinexpo Asia targets the heart of Greater China while remaining open to broader Asia-Pacific dynamics.

Secure your position among industry leaders and gain direct access to the most influential wine buyers in the Asia-Pacific region.

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Key figures from the last edition in Hong Kong (2024)

represented countries

8,998

trade participants

4,253

meetings scheduled

conferences & masterclasses

Strengthen market authority and secure core partnerships

Large wine producers use this platform to foster and secure the human relationships that drive high-volume contracts. Vinexpo Asia 2026 provides the environment to negotiate prices and secure regional exclusives directly with top-tier importers.

- Defend market share: Maintain a strategic presence to ensure your brand remains the primary choice for key retail and hospitality buyers, preventing competitors from occupying vital shelf space.

- Launch & reposition: Use the event as a premier vitrine to debut new vintages, premium cuvées, or brand repositioning to a pre-qualified audience of senior decision-makers.

- Regional consolidation: Strengthen brand identity across mature hubs like Hong Kong, Singapore, and South Korea while expanding into new channels like Global Travel Retail (Duty Free).

- Maximise impact: Access tailored sponsorship and premium activation packages to ensure your brand stands out as an industry leader.

Large crowd of wine professionals and visitors at Vinexpo Asia exhibition area

A high ROI experience facilitated by centralised networking

Vinexpo Asia acts as a commercial shortcut that concentrates a global network of distributors into a three-day event. This centralised format allows large producers to replace weeks of regional travel with high-intent meetings, which ensures a high return on investment through significant contract signings. Producers use our Business Matching Service to plan and confirm business meetings before the event begins to focus their time exclusively on high-volume negotiations.

The Hosted Buyers Programme connects exhibitors with top-tier importers from 60 countries, including Taiwan, Vietnam, and the Philippines, who are rigorously selected for their purchasing power. This professional layout encourages senior decision-makers from key Asian markets to come directly to your stand to discuss volumes, prices, and long-term partnerships. By leveraging the strength of face-to-face interaction, global brands secure large-scale agreements and solidify their position within the most prestigious regional portfolios.

Elevate your brand authority and maximise your commercial impact through tailored sponsorship and premium activation packages.

Discover visibility opportunities

Real-time market intelligence to optimise commercial strategy

Vinexpo Asia provides the professional framework to take the pulse of the market and gather immediate reactions from the region's most influential buyers. Large wine producers use this direct exchange to test new products, vintages, or pricing models before finalising their regional strategies. This ground-level feedback allows exhibitors to refine their commercial pitch and ensure their portfolios align with evolving consumer preferences across Hong Kong, Japan, Singapore, and South Korea.

Producers leverage these high-level interactions to calibrate their positioning for premium labels and decode the distribution models required for Southeast Asian growth markets. This environment serves as a strategic tool to strengthen presence within key commercial channels, including Global Travel Retail and Duty Free. By engaging directly with trade leaders, exhibitors gain the actionable data necessary to navigate changing regulations and secure a competitive advantage throughout the Asia-Pacific landscape.

Exhibiting in 2026

BTT Winery - Lonco Wines

Chile

CHAMPAGNE CARBON

France

CHAMPAGNE GH MARTEL & CIE

France

CVR TEJO - TEJO WINES

Portugal

DBGitalia (J272)

Italy

Edmond de Rothschild

France

Edoardo Miroglio Wine Cellar

Bulgaria

LES GRANDS CHAIS DE FRANCE

France

Nath. Johnston & Fils

France

RAÍCES IBÉRICAS

Spain

Tommasi Family Estates

Italy

VICENTE GANDIA

Spain

VIGNOBLES & SIGNATURES

France

Wine Australia

Australia

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Vinexpo Academy: a commercial tool for brand differentiation

The Vinexpo Academy provides a high-level platform for large producers to defend their market leadership and justify premium pricing through specialised education. This professional framework allows brands to showcase their history and unique points of differentiation directly to senior decision-makers from Hong Kong, South Korea, and the Greater Bay Area. By presenting their portfolios in a structured environment, producers demonstrate the expertise required to meet the high standards of the Asia-Pacific trade.

Exhibitors use these events to address corporate solutions for industry shifts, such as new e-commerce patterns and changing consumer habits. Practical workshops on pairing wine with Chinese food serve as a laboratory to test product relevance and gather direct buyer feedback on the commercial pitch. Large producers also leverage the Academy to position regenerative viticulture as a strategic sales tool, aligning their production methods with the environmental criteria now prioritised by major regional importers and government monopolies.

Discover the detailed programme

Specialised ecosystems to capture new distribution channels

Vinexpo Asia ensures a productive business environment by maintaining a strict distinction between categories. This structure allows producers to engage with high-intent buyers within their specific sector. To optimise the experience, the ecosystem divides into two dedicated entities:

Be Spirits 2026 promotional image highlighting spirits, beer and cider

Be Spirits Hong Kong

Be Spirits Hong Kong focuses on spirits, saké, beer, cider, craft trends, and mixology. It features the Infinite Bar to show how products live on the backbar.

Discover Be Spirits

Be No promotional image featuring colorful alcohol-free beverages on a pastel background

Be No Hong Kong

Be No Hong Kong is dedicated to the no-alcohol industry. It connects producers with retailers and hospitality buyers. It addresses the demand for mindful drinking solutions in Asia.

Discover Be No

What the exhibitors are saying about us

Edwin Wang

Head of Innovation Division (Hong Kong)

"Luzhou Laojiao Group SC Global Wine Co., Ltd. is pleased to participate in this year's Vinexpo Asia. As the most important wine and spirits exhibition in the Asia-Pacific region, the return of Vinexpo has brought new vitality to the Asia-Pacific wine market, especially in China. At the same time, SC Global Wine hopes to find more partners through Vinexpo to achieve win-win outcomes and foster communal integration."

Martha Perry

Export Manager (Spain)

"It is very valuable to participate in Vinexpo Asia because we work in a business where not only the face-to-face contact, but also presenting our wines and having an opportunity for potential clients to try them is an absolute must."