Free entrance: first come, first seated

By 2035, an AI will know your customer's palate better than their best friend. It will manage their cellar, predict their next purchase, and reorder before they run out, all with an AI living in their phone. The real question isn't whether this future is coming. It's whether you'll be the merchant or producer that AI recommends, or the one it bypasses. This keynote is a 45-minute strategic & actionable insight for wine merchants, producers, and distributors who want to understand concretely, sometimes provocatively, and with clear ROI, what AI means for their business in the next decade.