Free entrence: first come, first seated

The No & Low alcohol category transitions from niche to mainstream across APAC, driven by premium consumers seeking moderation without compromise. Combining market intelligence, trade insights, and guided tastings, the session will equip importers, distributors, sommeliers, and hospitality professionals with a clear understanding of where growth is coming from, how to merchandise the category, and which occasions are driving adoption—from fine dining to hotels and premium retail. Featuring leading innovators in wine alternatives and non-alcoholic spirits, the masterclass will reflect real, in-market solutions that buyers can implement immediately.