Free Entrance: First come, first seated

Using IWSR’s newly released full-year 2025 data and updated long-range forecasts, alongside consumer insight from Bevtrac and foresight from WGSN, this presentation will examine the markets, categories and demand shifts set to define the next decade for beverage alcohol.

With a global perspective, and focus on the APAC region, it will highlight how changing consumer behaviours, preferences and occasions will influence the future, revealing where pressure is building, where growth is emerging, and what brand owners and market leaders need to know to plan for tomorrow.