Nearly eight years ago, my wife Claire founded Brand Warrior, initially focused on PR, copywriting, marketing and design for the wine industry. Since then, the business has grown well beyond wine, expanding into tourism, agriculture and hospitality. Most recently, we’ve launched a dedicated sales division to support brands in Australia and internationally.

My own background spans managing US and Canadian distributors out of Chicago, leading Coles Liquor Group for Yalumba, and later heading up Free Run Juice. In that role, I guided Negociants International through its growth years in China before stepping away from Yalumba altogether.

Five years ago, Claire and I acquired Tin Shed Wines, a boutique Barossa producer. Alongside Tin Shed, we now represent a portfolio of some of Australia’s finest wineries.

This note is more than an update — it’s an invitation. I’d love the opportunity to work together again.

We’re building a portfolio that spans the full spectrum of the wine world, from innovative and low-alcohol styles to commercial wines and multi-generational producers. At the heart of it is collaboration with people we genuinely want to work with.

Brand Warrior acts as an extension of each winery. We manage sales and marketing — in some cases across all markets, in others more selectively — while wineries retain control of invoicing, shipping and payments.

I’m also pleased to share that Brand Warrior will be exhibiting alongside Diva Bordeaux, A Wines California, A Wines Spain and Veritable Wines & Estates at key global trade shows, including Wine Paris, ProWein and Vinexpo.

If you’re attending Wine Paris, I’d love to catch up at our stand (Hall 7.1, G135), share a tasting, and give you a brief overview.

Regards,
 Dan
 Brand Warrior