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A bold pavilion. Over 30 distilleries. A new global spirits powerhouse arrives in Asia.
Hong Kong | 26–28 May 2026
Hong Kong Convention & Exhibition Centre – Australian Spirits Pavilion (L1/C152)
For the first time, Australian distilleries take centre stage at Be Spirits Hong Kong, with a landmark Australian Spirits Pavilion bringing together over 30 producers in one of the most ambitious international showcases of Australian craft spirits to date.
Presented by the Australian Trade and Investment Commission (Austrade) in partnership with the Australian Distillers Association (ADA), the pavilion signals a defining moment for Australia as one of the fastest-rising premium spirits origins globally.
From Tasmanian single malts, to New World whiskies, native botanical gins, tropical cane rums, and next-generation aperitifs and liqueurs, the showcase reveals a portfolio that is diverse, premium and future-facing—and increasingly in demand across international markets.
“Australian distillers are creating spirits defined by place and environment — by native ingredients, bold climates, innovation, and cultural authenticity. Be Spirits Hong Kong is our opportunity to show the world how distinctive Australian spirits have become — and we are coming in force.” Kylie Lethbridge, General Manager, Australian Distillers Association
A New Spirits Origin Defined by Place
Australia’s spirits story is shaped by extreme terroirs, culinary and wine cross-influences, and authentic storytelling, including First Nations-led knowledge and ingredients found nowhere else on earth.
For buyers navigating increasingly saturated global categories, Australian spirits offer true differentiation—delivering new flavour profiles, credible provenance, and premium narratives that resonate with modern consumers.
With more than 700 distilleries nationwide, rapid premiumisation and growing export demand, Australian spirits are no longer emerging — they are arriving.
Exclusive VIP Masterclasses — A Curated Tasting Experience
A highlight of the pavilion will be a series of curated VIP masterclasses, held daily in two dedicated sessions:
🕚 11:00 – 12:00
🕑 14:00 – 15:00
Each session is an intimate, high-value tasting experience for 10–12 guests, offering direct access to distillers and deep dives into Australia’s most compelling spirits themes. No pre-bookings are available—spaces are allocated on-site, first come, first served.
Designed for buyers and trade professionals, these masterclasses will explore:
These sessions provide a rare opportunity to taste, compare and engage directly with producers, offering practical insights for building distinctive, future-ready portfolios.
Beyond the Pavilion
The Australian showcase extends beyond the exhibition floor with:
A Platform for Global Growth
“Australia’s spirits sector has reached a new level of global readiness. At Be Spirits Hong Kong, we’re bringing together established leaders and emerging talent in one highly curated experience to help buyers discover, connect and build future-ready portfolios.” Carolyn Etherington, Global Engagement Manager – Wine & Spirits, Austrade
One origin. Endless opportunity.
Discover Australia at Be Spirits Hong Kong 2026.
📩 Media enquiries:
Carolyn Etherington
carolyn.etherington@austrade.gov.au
(Full distillery exhibitor directory available on request.)
📷Annex
Who You’ll Meet — Australian Distilleries at Be Spirits HK
Whisky & Single Malt
Gin & Native Botanical Spirits
Rum & Cane Spirits
Aperitif, Liqueurs & Innovation
Emerging & Boutique Producers
