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From the paddocks of the Central Highlands to the shelves of Asia’s finest whisky retailers, Lawrenny Estate Distillery is quietly expanding its international reach. Over recent months, the local distillery has achieved new distribution across Hong Kong, Malaysia, Taiwan and China, marking a significant step forward for the Tasmanian producer.
Lawrenny’s Single Malt Whisky, grown and distilled entirely on its property, has resonated strongly with trade partners and consumers across these markets. With a genuine connection to place, the brand has been popular in regions where consumers are inspired the unique provenance it offers.
“We are excited to be working with a group of experienced distributors across Asia,” said Co-founder and General Manager Jensen Farley. “Each have already achieved strong early results, both in retail and on-premise. We are seeing Lawrenny stocked in some exceptional venues and are encouraged by the enthusiasm for Tasmanian whisky.”
That success has not come by chance. Over the past two years, Lawrenny has worked closely with Trade Tasmania and the Tasmanian Government to access new markets.
“The support we have received from the Trade team and State Government has been vital,” said Mr Farley. “We have participated in government led trade visits across the region and the introductions provided to us have directly supported the growth we are now seeing.”
Lawrenny is one of very few distilleries in the world to grow its own barley and distil with water drawn from the upper River Derwent, metres from the distillery doors. This rare paddock to bottle model has helped differentiate the brand in a crowded global market.
“There is real interest in what New World whisky can offer,” Mr Farley continued. “While awareness of Tasmania is still developing in many parts of Asia, the response to our story and our whisky has been extremely positive. People are curious and once they taste the spirit, they understand what makes it special.”
That interest extends beyond the bottle. Lawrenny has seen a growing number of international consumers wanting to visit Tasmania and explore the whisky trails that are taking shape across the island.
“There is a tourism opportunity tied directly to the growth of Tasmanian whisky overseas,” Mr Farley said. “The idea of visiting a distillery where the grain is grown onsite and the water comes from the flowing river is something that resonates with people. Tasmania is unique in that regard. The geography, the climate, the number of premium distilleries. It all adds up to a compelling reason to visit.”
From its origins as one of Tasmania’s historic estates to a producer now gaining recognition on the global stage, Lawrenny remains focused on quality, authenticity and a genuine connection to place. With more opportunities on the horizon, the next chapter for Lawrenny whisky is looking promising.
