Henkell Freixenet targets growth in Asia
World’s sparkling leader presents news & trends at Vinexpo Asia 2025
Wiesbaden, May 2025. Henkell Freixenet, the world's leading supplier of sparkling wine, will be showcasing its extensive portfolio of globally successful cava, sparkling wine, prosecco, crémant and champagne brands as well as its attractive range of wines and spirits at this year’s edition of the Vinexpo Asia 2025, which will be held in Singapore at the Marina Bay Sands Expo & Convention Centre from May 27-29, 2025. The international company will be presenting its unique product diversity in Hall B2, Stand: G058.
Henkell Freixenet identifies Asia Pacific as a region brimming with potential for growth. Leveraging the global trend towards premiumization, particularly pronounced in APAC, Henkell Freixenet highlights its prestigious portfolio. “We are very happy with the development in Asia in the past year and we see big potential with the 2025 novelties for our Global Brands, including the introduction of the Mionetto Aperitivo and our alcohol free novelties, to target further growth in this strategic region. At Singapore, we look forward to catching up with the main stakeholders of the area to strengthen our presence and to share insights and challenges,“ says Florian Schlegelmilch, Head of Sales Asia. “Our large portfolio enhances us to offer APAC customers products to fulfill all their needs: from those looking for super premium and exclusive proposals to those looking for our global icons accessible and present around the globe.”
Strategic focus 2025 will be to further promote the Global Icon brands Freixenet and Mionetto in the Asian market. With recent listings in major markets like Thailand, Singapore and Indonesia, we have successfully increased our presence in the APAC region for Mionetto Prosecco and Mionetto Aperitivo.
2025 offers even more opportunities for the iconic global brands to develop and target growth. Taking advantage of and shaping the trends around Prosecco, Premiumization, Low- & No-Alcohol as well as the Aperitivo moments, Henkell Freixenet will be showcasing new product innovations in Singapore and create new moments of consumption amongst consumers – even showcasing the brands Freixenet and Mionetto at the exclusive WOW (World of Wines) Event, organized by our business partner Magnum Spirits & Wine in Singapore. "We very much look forward to present our brands to key clients and opinion leaders at this event. A section to experience the core portfolio of Freixenet and Mionetto as well as a dedicated Spritz Bar for mixing the ‘authentic Spritz’ in the prestigious Singapore Cricket Club will provide a perfect setting to push our Global Icons", says Florian Schlegelmilch.
Shaping Trends with Henkell Freixenet
While some trends are not entirely new to the industry, they remain powerful forces at Henkell Freixenet and determine the innovations around Prosecco, Premiumization, Low- & No-Alcohol as well as the Aperitivo moments and are actively shaping the trends of the future.
Premiumization: Focus on quality
Premiumization is still a key driver of demand. Premium and above price segments account for around 70% of the sparkling wine category growth[1], a category with continuous growth in the past years.[2] Henkell Freixenet serves this development with its International Prestige Brands such as Champagne Alfred Gratien, Gratien & Meyer and Schloss Johannisberg.
[1] Source: IWSR Sparkling Wine. CAGR 2023-2028.
[2] Source: IWSR Sparkling Wine. CAGR 2023-2028.
Rising popularity of no- and low-alcohol products
Whether for health or personal lifestyle reasons, the importance of the no/low-alcohol segment continues to grow, especially driven by Europe (particularly Germany, United Kingdom and Poland) and the Americas.[1] Henkell Freixenet has decades of expertise in producing high-quality non-alcoholic sparkling wines and leads the non-alcoholic sparkling wine sector, e.g. with Freixenet being the #1 internationally distributed no-alcoholic sparkling wine brand[2]. Also, the portfolio of Mionetto with Mionetto 0,0% and Mionetto Aperitivo alcohol-free is driving growth and is the clear market leader in markets such as Poland.
Not only during the popular “Dry January” or “Sober October”, consumers tend to enjoy life without alcohol. To make sure not to miss out on any moments of pleasure, numerous alternatives provide that certain tingling sensation even without alcohol. The selection of non-alcoholic additions to Cava, Sparkling Wine and Prosecco leaves no desires unfulfilled.
[1] Source: IWSR, Global Trends Report 2024.
[2] Source: IWSR, 2023.
Ciao bella Italia! – Aperitivo, Prosecco and Dolce vita
Aperitivo - that's the moment when Italians glide into the evening after a day's work. A moment that stands for an incomparably southern, relaxed attitude to life. Aperitivo not only refers to the drink, the aperitif, itself, but also to the habit of meeting up with friends and acquaintances in the early evening during the long summer months for light alcoholic drinks and small, tasty snacks in bars in lively piazzas.
Freixenet
Freixenet launches a new Cordon Negro 0,0% and Cordon Negro 0,0% Rosé to meet rising alcohol-free demand
Freixenet, the global leader in sparkling wine, proudly launches new alcohol free Freixenet Cordon Negro 0,0% and Cordon Negro 0,0% Rosé in response to growing consumer demand for health and moderation. The innovation launches in an iconic black bottle, following suit with the recently relaunched Freixenet Cordon Negro Cava, to offer consumers a premium choice for alcohol-free celebrations. The launch includes a new generation of liquid development, crafted to delight consumers with excellent taste with only 30g/l of sugar and 15 calories/100ml.
The new Freixenet Cordon Negro 0,0% and Cordon Negro 0,0% Rosé will be introduced in GTR, the USA, France, and Poland, with a subsequent global rollout to follow, providing celebrators worldwide an elevated non-alcoholic sparkling wine experience.
In response to the growing consumer demand for health and moderation, Freixenet moreover proudly announces the upcoming launch of a new alcohol-free sparkling and still wine. The innovation will launch in the iconic “diamond bottle” and with the new brand image. Both ranges, still and sparkling, will come with low sugar (below 30g/L) and low calories product offer. Blue design elements on the bottle neck and on the front label characterize the non-alcoholic products in the Freixenet range.
Freixenet debuts a new era of sophistication with French Sparkling Wines
Freixenet, the global leader in sparkling wine, unveils an exquisite duo of French Sparkling Wines. Made from the finest grapes, these crisp and charming, delicately hued wines perfectly express Freixenet’s Mediterranean spirit with an unmistakably French elegance. Available in Brut and Rosé, the Freixenet French Sparkling Wines are presented in arrestingly debonair bottles inspired by haute couture, a statement piece designed to elevate any occasion with effortless chic. The range was first launched exclusively in GTR – including a listing at Avolta –, the UK and Brazil with a campaign that transports its audience to the sun-kissed French Riviera, where sophistication meets joie de vivre.
The emblematic cuvée from the house of Alfred Gratien opens new horizons
After a year celebrating 160 years of excellence, Champagne Alfred Gratien unveils the new packaging for its emblematic Paradis cuvée. Through its two cuvées Paradis Brut and Paradis Rosé, Alfred Gratien highlights its unique winemaking process and pays tribute to the magic that emanates from its century-old cellars: La part des anges, a reference to the part of the wine that evaporates naturally from the barrel as the bottles age. Through this new identity around the Paradis cuvées, the House is working to fully express its singular style.
Elegance, refinement and authenticity are the key words guiding the development of this new visual identity. Every detail has been thought out and worked on to sublimate the Paradis cuvées that make Alfred Gratien such a singular and audacious house:
A distinctive, vibrant color: violet. Both spiritual and creative, this color - at the extreme end of the visible spectrum - symbolizes the link between the visible and the invisible.
The crown, the iconic symbol of the House, features the guardian angels of the Paradis cuvées, a subtle allusion to the angels' share and the resting time of the House's champagnes in the cellar.
L' empreinte du bois (The imprint of wood): The label is embossed with the veins of wood, delicately symbolizing the fermentation of the wines in oak barrels.
Schloss Johannisberg: Cuvée 100 Spätlese
A unique wine was created to mark the 250th anniversary of the Spätlese. The grapes used to produce the late harvest come from the centre of the vineyard, which enjoys the best sunshine. This results in highly ripe grapes with pronounced fruit and a strong sweetness.
Together with the typical Riesling acidity, they produce wines with great ageing potential. The Spätlese wines are stored deep in the over 900-year-old cellar of Schloss Johannisberg in the ‘Bibliotheca subterranea’ treasure cellar.
We selected favourites from each decade back to the 1915 vintage and blended them into a new, non-vintage late harvest, which will be launched on the market in the anniversary year as Schloss Johannisberg Ex Bibliotheca Cuvée 100 Spätlese. It is intended to express the great ageing potential of the Schloss Johannisberg Spätlese from the last 100 years.
For further information www.henkell-freixenet.com
Press contact:
Henkell Freixenet
Catherine Gärtner
Head of Communication
Biebricher Allee 142
65187 Wiesbaden
T. +49 (0)611 63 215
E. catherine.gaertner@henkell-freixenet.com
