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Founded in 1914, CHOYA UMESHU CO., LTD. has dedicated more than a century to perfecting the art of Umeshu. Crafted exclusively from 100% Kishu Nankou Ume fruit – Japan’s most prized Ume variety – CHOYA represents the authentic expression of Japanese fruit liqueur heritage.
At Vinexpo Asia 2026 in Hong Kong, CHOYA will present its premium portfolio, ranging from traditional aged Umeshu to contemporary, cocktail-oriented expressions developed for modern mixology. Highlights include oak-aged styles that bring structure and depth comparable to fine spirits, offering new possibilities for bartenders and premium retail markets.
As global interest in Japanese craftsmanship and premium spirits continues to rise, CHOYA is expanding its presence across Asia-Pacific, Europe, the Americas, and Travel Retail channels. We are actively seeking long-term distribution partners and strategic collaborations to further develop the Umeshu category worldwide.
We look forward to welcoming importers, distributors, and industry professionals in Hong Kong to discover how CHOYA is redefining the global perception of Umeshu — from traditional enjoyment to innovative cocktail culture.
