A Century of Heritage: Founded in 1924, HITEJINRO is Korea’s first and largest alcoholic beverage company, celebrating its historic 100th anniversary in 2024.
Unrivaled Market Leader: Our flagship brand, 'JINRO,' maintains an undisputed No. 1 position in the Korean soju market and continues to solidify its status as the world’s best-selling spirit brand.
2. Global Achievement & Recognition
Extensive Global Network: Since its first export in 1968, JINRO has established itself as a prominent global brand, now reaching consumers in over 80 countries worldwide.
Record-Breaking Performance: Demonstrating overwhelming global competitiveness, JINRO surpassed annual sales of 100 million cases (9 liters per case) for two consecutive years in 2022 and 2023—a first for a single brand.
World-Class Quality: Recognized by leading global spirits publications as the 'Supreme Brand Champion,' HITEJINRO continues to receive international acclaim for its exceptional quality and brand value.
3. Vision & Global Market Expansion Strategy
Expanding Global Presence: Building on its solid foundation in Asia, HITEJINRO is aggressively expanding its sales channels across the globe—including the Americas, Europe, and Latin America—to broaden its footprint in the international spirits market.
Consumer-Centric Portfolio: We are diversifying our product lineup by proactively reflecting global trends and the diverse tastes of international consumers, fulfilling our commitment as a leading global company that contributes to both customers and society.
