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Australia
Co-exhibitor of AUSTRADE
DNA Distillery is a Sydney-based, internationally award-winning producer of Australian Brandy.
Made with a secret five-generation family recipe, DNA brings old-world distilling heritage combined with the finest Australian ingredients. DNA exclusively uses premium fruit from award-winning Australian suppliers, grown with sustainable organic farming practices, then hand-picked with no pesticides or chemicals.
If you’re looking for a spirits partner that wins on taste, wins on brand, and wins on attention - DNA Distillery is the partner for you.
DNA is taking a heritage category (Brandy) and positioning it in a way the mainstream instantly understands: think of it as Australia’s answer to French Cognac - a premium, wine-based fruit spirit with serious craftsmanship and a bigger story behind every pour.
1) You’re partnering with a proven winner (not a “maybe”)
DNA isn’t “up-and-coming” in the way most new brands are. It’s already stacked with awards and recognition across major competitions internationally and domestically including wins at the San Francisco World Spirits Competition, International Wine & Spirits Competition, Singapore World Spirits Competition, Australian Distilled Spirits Awards and the Sydney Royal Distilled Spirits Show to name a few.
That matters because awards do one thing better than any sales deck ever will: they de-risk the yes. They tell venues, retailers, distributors, and collaborators: this product performs in the only room that counts—the tasting room.
2) It’s a category-builder with a head start
The Brandy category hasn't seen excitement for many years. DNA has taken the tradition in the category and translated it into a premium Australian product with a modern edge.
The opportunity for partners is huge: you’re not just listing “another gin” or “another vodka.” You’re getting in early on a distinctive premium lane.
3) You don’t just get a product—you get attention at scale
DNA isn’t quiet. It’s not waiting to be discovered.
Alongside its product and awards credibility, DNA has a social presence that drives serious visibility—with social content that generates monthly views equivalent to ~10% of the population of Australia.
That’s not just “brand awareness.” That’s a distribution accelerant:
4) Quality is the strategy and it’s baked into the supply chain
DNA’s production story isn’t marketing fluff. It’s a full “field-to-bottle” mindset:
In other words: when you work with DNA, you’re aligning your business with quality you can stand behind, not just a nice label.
5) The brand has what most brands can’t buy: authenticity + momentum
DNA is built on a secret five-generation family tradition the kind of origin story that makes people lean in because it’s real, emotional, and human.
Founded by cousins Monique Sutevski and James Projcevski, the brand is intentionally bold, celebratory, and culture-forward—made to be shared at weddings, birthdays, dinners, and every loud moment in between.
That matters for partners because:
DNA even calls out that its customer base values authenticity and craftsmanship, is willing to pay a premium, and shows high repeat purchase rates—a powerful signal for long-term sell-through.
6) Premium positioning that opens premium doors
DNA has already aligned itself with the luxury world. Highlighting partnerships with high-end watch brands like Vacheron Constantin and Jaeger-LeCoultre.
For partners, this signals something important: DNA is building a brand that can sit comfortably in premium rooms, with premium clients, at premium price points.
The bottom line
Working with DNA Distillery means partnering with a brand that is:
If you want a brand that doesn’t just sit on a shelf—but moves, gets talked about, and wins—you work with DNA.
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