A dedicated event for spirits, beer, cider, sake, mixology and innovation in one of the world’s fastest-evolving markets.
With Hong Kong’s trusted trade environment, zero import duties, and direct ties to Greater China and North Asia, Be Spirits Hong Kong helps brands accelerate commercial opportunities where demand is growing fastest.
Be Spirits Hong Kong at Vinexpo connects you with a curated selection of premium spirits brands ready to grow across Asia.
Discover a curated selection
Explore a wide range of premium and craft spirits from across the world. Whether you are refreshing your portfolio or searching for standout products, Be Spirits Hong Kong brings together producers ready to support your market needs.
Gain market insightsTaste and compare new releases and established brands. Understand evolving category trends and consumer preferences in Greater China and North Asia — with a focus on gifting, retail, and premium on-trade.
Build direct relationships
Meet producers and brand owners in person. Be Spirits Hong Kong is designed to foster direct connections that help you source more efficiently, negotiate confidently, and develop long-term partnerships.
