China's On-Trade Premiumisation — Opportunity or Illusion?
Panel Discussion

China's On-Trade Premiumisation — Opportunity or Illusion?

Room N-106-107-108 (Conferences)
Thursday, May 28, 2026
10:30 AM - 11:30 AM | Asia/Taipei

Panel Discussion

English
About
Free entrance: first come, first seated

China’s on- trade is recalibrating. From shifting tastes to reduced consumer spending, wine premiumisation in F&B has never been more contested. This panel takes a look at what the floor and how the industry is responding. 

Speakers

Ian Ford

CEO & Co-FounderNIMBILITY LIMITED

Yang Lu

Master SommelierGrapea

NIMMI MALHOTRA

Wine CommunicatorRosso Bianco Consultancy

Oscar Nagore

CEOEMW FINE WINES