Vinexpo Asia Hong Kong

The regional business event for wine professionals

26-28 May 2026

Wine and Spirits Trade Show Asia: Welcome to Vinexpo Asia

Vinexpo Asia serves as the central wine and spirits trade show in Asia. It provides a strategic gateway for the international wine spirits community into high-potential markets. The Hong Kong Convention and Exhibition Centre hosts this event. This trade show in Asia offers direct access to key importers and distributors.


Join the wine spirits industry at this leading trade fair to position your brand at the heart of the most influential commerce hub in the Asia-Pacific region.

Why attend the leading wine and spirits expo in Asia?

Vinexpo Asia provides the most direct route to the Asia-Pacific market. This event facilitates high-value connections between global producers and regional decision-makers. The platform ensures that every interaction serves a commercial purpose through structured business appointments.

  • Customs compliance blueprints: Workshops reveal regulatory standards for distinct Asian territories to prevent logistics delays.
  • Advance matchmaking: The digital platform facilitates early business coordination to secure definitive onsite appointments.
  • Market intelligence: Dedicated sessions provide data on regional consumer preferences and distribution models.
View of Hong Kong skyline and Victoria Harbour under clear skies

Key figures of the last edition in Hong Kong

76
represented countries
14,273
trade participants
4,241
meetings scheduled
30
conferences & masterclasses

Strategic market access: connecting global exhibitors and Asian buyers

Vinexpo Asia connects global production with specific regional distribution channels. Our business environment removes commercial redundancy to accelerate trade.

  • Global wine portfolios: Trade visitors evaluate comprehensive collections from European nations and New World territories. This single layout allows buyers to optimise inventory.
  • Regional buyer networks: Exhibitors secure direct contact with volume importers and corporate retail managers. Attendees include decision makers from mature North Asian hubs and expansion markets in Southeast Asia.

Explore the inventory of these international wine estates before the event opens. The digital marketplace displays exact product details from our global exhibitors. Use this database to preview allocations and align your acquisition targets with current regional demand.

View of Hong Kong skyline and Victoria Harbour under clear skies

They exhibited in 2026

Banner of Maison R Wessman
Banner WeChat
a man tasting wine at Vinexpo Asia

Buyers

Optimise your visit experience! Your visitor’s badge gives you access to a whole range of digital services tailored to your needs so that you can schedule appointments, register for conferences and book a masterclass, for example.
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 tasting wine at Vinexpo Asia
Vinexpo Academy
Gain exclusive access to the world class educational program at Vinexpo Asia, including masterclasses and conferences hosted by top wine and spirits experts from Asia and around the world.
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Innovation & industry trends: reflecting the future of the sector

The wine and spirits industry now requires specialised environments to address distinct market demands. Vinexpo Asia focuses on the wine sector, yet the event serves as a gateway to broader categories. We provide direct access to dedicated universes that highlight specific product innovations and emerging consumer habits.

Be Spirits 2026 promotional visual with event dates
Be Spirits Hong Kong

This dedicated space hosts the global spirits community. It caters to the high demand for premium spirits, beer, sake, cider and mixology across the Asia-Pacific region. Trade visitors explore a curated selection of international brands and attend sessions focused on the evolution of the bar and cocktail industry. This hall operates as the primary meeting point for spirits professionals at the Hong Kong Convention and Exhibition Centre.

Explore Be Spirits Hong Kong
Be No 2026 promotional visual with event dates
Be No Hong Kong

The market for alcohol-free products grows rapidly in Asia. Be No Hong Kong acts as a cross-functional area for these innovations. It addresses the shift toward wellness and diverse consumption styles. This section provides buyers with the tools to adapt their portfolios to the latest global and regional trends in the non-alcoholic sector.

Explore Be No Hong Kong

Vinexpo Academy: professional education and masterclasses

Success in the wine and spirits industry requires a deep understanding of local market dynamics and consumer preferences. The Vinexpo Academy provides a structured environment for professional growth and knowledge exchange during the event.


Our programme offers high-level content designed to decode the complexities of the Asia-Pacific region. Trade professionals participate in masterclasses led by world-class experts and industry leaders. These sessions focus on regional distribution challenges, emerging consumer trends, and the nuances of local food and wine pairings.


The Academy also hosts conferences that address the technical and regulatory aspects of the Asian market. These discussions provide participants with the tools to navigate trade transformations and identify new commercial opportunities. This commitment to professional excellence ensures that every attendee gains the intelligence necessary to make informed business decisions.

View of Hong Kong skyline and Victoria Harbour under clear skies

Business solutions: professional B2B matchmaking & networking

Vinexpo Asia prioritises tangible results through structured tools. Our system replaces chance encounters with advance appointments to optimise your trade schedule.


The digital portal allows professionals to arrange targeted sessions before the event opens. Participants conduct these business appointments directly on exhibitor stands. This focused framework secures efficient conversations and accelerates contract signatures.


Dedicated onsite lounges complement these stand appointments. Trade experts use these professional zones to expand their commercial networks across the Asia Pacific region.

Large crowd of visitors walking through the Vinexpo Asia exhibition area

Supporting Organisation

Hong Kong Tourism Board

Association Partners

Food & Beverage Management Association
Guangdong
Hong Kong Sommelier Association
Japan Wine & Spirits Importers Association
Korean International Association
Korean Wine & Spirits Importers Association
Sommelier Association of Malaysia
Shantou Wine Merchants Alliance
Shenzhen Liquor Industry Association
Shenzhen Wine Association
Taiwan Sommeliers Association
Vinoteras

Official partners

Pulltex
Riedel
Wine Services

Media partners

Bartender Press 
China Wine News
Drinks Trade
Epicure
Gilbert & Gaillard
Lookvin
Sommeliers Press

Vinexpo Asia Hong Kong in pictures

Group of wine professionals posing in front of traditional red Chinese banner at Vinexpo AsiaSacnning badges at the entrance at Vinexpo Asia glassesVinexpo Asia masterclassVinexpo Asia masterclassEntrance at Vinexpo AsiaEntrance at Vinexpo Asia