Free entrance: first come, first seated

"In 2025, NielsenIQ's REACH survey highlighted that markets across Greater China and Southeast Asia are set to lead the world in On Premise vibrancy in 2026, driven by strong expectations for increased visitation frequency and positive outlooks on disposable income. Join a panel of On Premise experts and Bartenders as they bring NIQ’s data to life. Learn from our insights from bartenders, operators and On Premise consumers are translating into real‑world bar experiences, and what this means for brands looking to maximise impact in the highly valuable On Trade channel."