Republic of Korea
Co-exhibitor of Korea 'K-SUUL' Pavilion
✔ Hallasan Zero (16%):
In response to the changing consumer trend emphasizing health, this soju is a ‘Zero Sugar’ product. It incorporates ‘Jeju Barley’ distilled extract to provide a light taste and a clean finish that aligns with health-conscious consumption.
✔ Hallasan Original (21%):
As a best-selling product of Hallasan Co., Ltd., this soju boasts a refreshing taste by adding 'Jeju Island rice' distillate, and when consumed at room temperature, it offers an even deeper and richer flavor experience.
✔ Hallasan 1950 (25%):
A high-end spirit crafted with time-honored techniques, featuring oak-aged spirits and the finest domestic rice for a deep, rich flavor.
✔ Hallasan Fruit Soju (12%):
This is a soju product with eleven different fruit flavors, allowing you to experience the refreshing taste unique to each fruit. It is a soju that can be enjoyed lightly without feeling burdened.
Founded in 1950, Hallasan has emerged as a leading soju company representing Jeju, garnering the affection of consumers both domestically and internationally for over half a century. As the history of Hallasan narrates, we have seamlessly carried on the legacy through four generations, dedicated to the single-minded pursuit of crafting exceptional liquor and adhering to a business philosophy of excellence
Balancing tradition with the currents of modernity, we continue to foster sustained growth through our technological prowess and artisan spirit. With a foundation built on these principles, we aspire not only to transcend Jeju but also to become the foremost soju brand in South Korea.
In our quest to become a centennial enterprise, every member of the Hallasan team is committed to placing the pride of Jeju's local businesses at the forefront. We pledge to exert even greater efforts to serve as a catalyst for the region's development.
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