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Are Asians still Crazy Rich? There's no shortage of luxury brands that think so.
Across the drinks sector, premiumization is seen as a way to increasing much-needed profitability, while offering customers an enhanced experience. When done well, it can increase loyalty and quality perception; but when done badly it can backfire.
Join Richard Hemming MW and a panel of experts as they discuss the good, the bad and the ugly of luxury and premiumization in the drinks sector across Southeast Asia. We will consider the factors that make drinks successful in the luxury sector, covering everything from production and packaging to marketing and sales channels.
Are Asians still Crazy Rich? There's no shortage of luxury brands that think so.
Across the drinks sector, premiumization is seen as a way to increasing much-needed profitability, while offering customers an enhanced experience. When done well, it can increase loyalty and quality perception; but when done badly it can backfire.
Join Richard Hemming MW and a panel of experts as they discuss the good, the bad and the ugly of luxury and premiumization in the drinks sector across Southeast Asia. We will consider the factors that make drinks successful in the luxury sector, covering everything from production and packaging to marketing and sales channels.
Speakers
