Destination Hong Kong and the Chinese Market
In 2026, Vinexpo Asia returns to Hong Kong, the gateway for international trade in Chinaand a strategic location for the wines and spirits industry.
The key hub for wines and spirits in China
As a strategic gateway to Mainland China and other markets in Asia, like Japan and South Korea, Hong Kong is a key location for doing business in the region. It currently holds third place as a global financial hub, coupled with a business-friendly environment characterized by a robust legal system and a free market.
Hong Kong: An ideal location to make business
In 2008, Hong Kong eliminated all import duties and customs controls for wine.
Following this in 2024, a tax reduction of spirits was also implemented further boosting spirits trade. The city also boasts advance logistics and storage facilities, ensuring the quality and integrity of wine and spirits and ideal conditions for import and export.
Since these changes, Hong Kong has been the leading Asian market for wine and spirits trade, with double-digit growth projected between 2022 and 2025.
Hong Kong has a vibrant culture for wine and spirits. Here, a population of knowledgeable, enthusiastic and sophisticated consumers, collectors and professionals drives strong and stable demand. This is also evident from the presence of renowned sommelier schools and a number of wine and spirits associations.. The territory is thus conducive to premiumization (42% of sales).
Hong Kong Convention & Exhibition Centre: a jewel in the heart of Hong Kong
Hong Kong Convention & Exhibition Centre (HKCEC), the modern congress center, is situated on the waterfront of the famous Victoria Harbour. A unique location with a spectacular backdrop. This is a perfect setting for a major international event that mixes business and conviviality.
